Stella McCartney starts Trashion Bag campaign for World Oceans Day

British designer Stella McCartney is calling on consumers to get involved in their local communities to clean up nearby beaches and rivers as part of the labels’ on going commitment to sustainability.

The fashion designer aknowledged on Instagram that the industry is the second most harmful environmentally, and there is a level of responsibility that has to be taken.

According to research, half a million tonnes of plastic microfibres are released per year from washed clothes – 16 times more than plastic microbeads from cosmetics – contributing to ocean pollution.

She further commented: “In my mind, if I’m working within it – and especially as I’m in a privileged position where I have a voice that can implement change…”

SMC_TRASHION_BAGS_SW7_IA_2.jpg
Photo courtesy: Stella McCartney

Stella McCartney has always been passionate about making a change to the environment
and doesn’t fail to prove that high-end fashion and sustainability can co-exist.

In order to honour World Oceans Day the brand is calling on as many people as possible to get involved in local charity beach and river clean-ups. In support of this initiative, they are giving away recycled and recyclable Stella Trashion bags at selected stores across the world.

More than seven-tenths of Earth’s surface is blue. This should be enough to remind us how important oceans are for us, and that – small or big, effort is effort.

As I’ve mentioned in a previous blog, by 2050 there may be more plastic than fish in our oceans by weight.

This proves that drastic changes must be made now, and I believe it is very important to see the industries that harm the environment with their existence, to make things right and join their forces with their consumers to avoid letting our oceans overflow with litter.

The brand hopes to begin a positive chain effect that will result in change for the better, by raising awareness about the increasingly urgent issue of plastic pollution in oceans and rivers. And hope to inspire as many people as possible to get involved in this kind of environmental movements.

Organising charity beach and river clean-ups in many countries across the globe, not only gives the opportunity for communities to come together but also collectively act on a shared love of the environment.

To find out where you can find which Stella McCartney stores are giving away the Trashion Bags, and if you want to get involved with cleaning up and promote circularity through recycling visit www.stellamccartney.com

One thought on “Stella McCartney starts Trashion Bag campaign for World Oceans Day

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.