Ethical Fashion

Shop ethically. Shop responsibly. Shop slow fashion. All these are things I’ve been seeing around for some time. But what exactly do they mean?

Sustainable fashion AKA eco fashion, is a part of the growing philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.

This is an umbrella term used to describe fashion design, production, retail, and purchasing. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.

It can be seen as the antithesis of fast-fashion and that habit of buying a new, cheap top for every night out, which might never be worn again or may well fall apart after a couple of washes anyway.

Conclusion? What you wear matters!

The more times you think about it, the more clear it becomes that shopping responsibly is not black and white and it deffo isn’t something that can be changed over night. It is a whole lot of gray. And with all of that gray, it makes it really hard to achieve ethical shopping.

So what’s a girl to do?

  • Go Eco-Friendly. Buy items made of natural fabrics that don’t harm the environment. Opt for textiles that will naturally decompose instead of sitting in landfills for ages. Such as: silk/ cashmere, organic cotton, linen etc.
  • Buy Fair Trade. Support companies who respect human rights and believe in a  living wage for their workers. Over the years many scandals have came up – last year unpaid workers were slipping pleas for help into Zara clothes. However, not all overseas manufacturing is bad. Do a little research and see which ones are enforcing fair trade regulations, especially in developing countries.
  • Look for Vegan or Cruelty Free. Buy cruelty free items and support the rights of animals. You can find out how you make a difference for animals by choosing cruelty-free clothing and accessories on the PETA website.
  • Pick Chemical Free/Organic Items. The chemicals and dyes in the majority of our clothing is harmful not just to the environment, but to the workers creating the garments as well as the consumer who is wearing the clothing. You can avoid harmful side effects by shopping products only made of organic material and natural dyes.
  • Shop Local. By supporting the small businesses in your community, you are keeping your money in the local economy.
  • Thrift Shopping/ Recycling. If shopping on a budget and avoiding massive amounts of clothing ending up in landfills are your priorities, shopping resale is the one of the best ways to go.
  • Upcycle and Sew. This is probably the most fun and creative thing to do! You can use fabric to re-sew and re-create old garments into something completely new and unique.
  • Wear What You Buy. A Lot. Supports quality items over disposable fast fashion. Before purchasing, ask yourself if you will get a sufficient number of wears out of the item. Can you mix and match it with current wardrobe items? Is it functional? Will it last?

A lot of these overlap each other and many others contradict each other.

Shopping local shops may support your community and its makers, and some may come from fair trade manufactures but not always.

Supporting cruelty free products and buying vegan sometimes means buying products hard on the environment, made out of synthetic materials that end up in landfills and don’t decompose.

Lots and lots of gray!

Fortunately, there are more and more choices and ethical clothes could be fashion forward, on trend and compete with the scene. It’s up to you to decide what values are most important to you and make your choices based on them.

Body image perception on social media

Social media are an integral part of today’s society and while they might be great in many things, that’s not always the case!

As they continue to play a major role in our lives – more than 2.1 billion people have social media accounts, and there are 70 million photos and videos posted daily on Instagram. Research shows that they have a huge influence on body image especially affecting adolescent girls and young women.

There have been many positive outcomes, especially when social media are used in ways that promote positive and productive ideas in society, but they also tend to create a wrongful perception of beauty.

Living in the era of Instagram, the fact that fitness models and fashion bloggers are all over news feeds, it makes things much more difficult for peoples self-esteem and the perception of beauty.

The ubiquity of the thin ideal is not a good thing. Not that there is anything with being thin but – we should be celebrating women bodies of all shapes and sizes. 

In a society that promotes unrealistic body ideals, it is challenging to not get caught up in comparing yourself to these perfectionist standards. It is unfortunate that the emphasis on appearance is spreading, and it is important to include a much greater range of appearances of what we as a society think of as ideal.

But also as important is; to make appearance and body ideal less important and less defining to women and girls.

Body image an increasing problem, is associated with a number of mental health outcomes including depression and anxiety but also may contribute to serious eating problems such as anorexia nervosa and bulimia.

Approximately 1.25 million people in the UK are affected by eating disorders. While young women are most likely to develop an eating disorder, in particular those aged 12 to 20, anyone can develop an eating disorder.

So if you ever find yourself concerned about your body image ask yourself: “Is my perception of beauty distorted from the media exposure that glorifies the thin ideal that is unrealistic for most people to obtain living a healthy lifestyle?”

Never compare yourself with others and try to always feel comfortable in your own skin!

 

 

Stella McCartney starts Trashion Bag campaign for World Oceans Day

British designer Stella McCartney is calling on consumers to get involved in their local communities to clean up nearby beaches and rivers as part of the labels’ on going commitment to sustainability.

The fashion designer aknowledged on Instagram that the industry is the second most harmful environmentally, and there is a level of responsibility that has to be taken.

According to research, half a million tonnes of plastic microfibres are released per year from washed clothes – 16 times more than plastic microbeads from cosmetics – contributing to ocean pollution.

She further commented: “In my mind, if I’m working within it – and especially as I’m in a privileged position where I have a voice that can implement change…”

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Photo courtesy: Stella McCartney

Stella McCartney has always been passionate about making a change to the environment
and doesn’t fail to prove that high-end fashion and sustainability can co-exist.

In order to honour World Oceans Day the brand is calling on as many people as possible to get involved in local charity beach and river clean-ups. In support of this initiative, they are giving away recycled and recyclable Stella Trashion bags at selected stores across the world.

More than seven-tenths of Earth’s surface is blue. This should be enough to remind us how important oceans are for us, and that – small or big, effort is effort.

As I’ve mentioned in a previous blog, by 2050 there may be more plastic than fish in our oceans by weight.

This proves that drastic changes must be made now, and I believe it is very important to see the industries that harm the environment with their existence, to make things right and join their forces with their consumers to avoid letting our oceans overflow with litter.

The brand hopes to begin a positive chain effect that will result in change for the better, by raising awareness about the increasingly urgent issue of plastic pollution in oceans and rivers. And hope to inspire as many people as possible to get involved in this kind of environmental movements.

Organising charity beach and river clean-ups in many countries across the globe, not only gives the opportunity for communities to come together but also collectively act on a shared love of the environment.

To find out where you can find which Stella McCartney stores are giving away the Trashion Bags, and if you want to get involved with cleaning up and promote circularity through recycling visit www.stellamccartney.com

Fashion Month Catwalk Trends SS18

If I was to describe this years Fashion Month looks in 3 words words, I would say: bright, bold, and beautiful.

Since the ultimate Fashion Month has come to it’s end, I’ve done some Spring Summer 2018 trends research from the NY, Milan, London, Paris Fashion Weeks catwalk looks.

As you know, this year was full of glamour and glitter, in other words the ultimate plethora of themes for the fashion-hungry. So now that I’ve got your attention, let’s take a look at the 7 hippest trends…

No1 ON THE FRINGE

We saw Rihanna wearing Saint Laurent’s snow white fringing boots, then the trend started becoming really famous during musical festivals, and now designers went a step further showing us how the ‘hippie’ look can also be chic.

Chanel went for a bright full fringe look styled with transparent plastic boots and hat. Céline opted for the -hot trend- beige trench coat over a black long swirly blouse and slightly darker trousers underneath.

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Fringe look by Chanel and Céline

 

No2 BEACH CLOTHES GLAMOUR

Mood: Is it summer yet? 

Gucci rocked this two piece pyjama style Hawaiian tropic print. Even though it’s the most colourful look it still doesn’t feel too much, it really pleases the eyes. Versace matching blue-gold ocean inspired outfit is one of my favourite looks, the shoes, the accessories, are just bold and beautiful.

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Gucci and Versace beach clothes look

 

No3 SUIT SHORTS – GRL PWR

Louis Vuitton, Saint Laurent, Balmain and many more have pulled off the suit short look. We usually think shorts are boring, and why wear shorts when you can wear a skirt? Satin or leather, you name it, shorts are now statement pieces.

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Louis Vuitton and Saint Laurent suit short looks

 

No4 SPORTY IS THE NEW TRENDY

Personally, I’m over the moon with this trend. Bold, sexy, strong, confident, comfy and you can wear them with heels or trainers. Marc Jacobs styled the one piece suit with a belt bag and a cross body bag -hot trend alert-

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Sporty looks by Isabel Marant and Marc Jacobs

 

No5 CRAYOLA – PANTONE COLOUR CHART

I’m sure you noticed that all the shows were booming vibrant, bold shades to suit every colouring. It’s spring after all! Pantone colour of the year is ultra violet yet, the designers showcased the runways with tomato red, sunflower yellow, emerald green and many more.

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Crayola colours looks by Balenciaga and Givenchy

 

No6 PASTEL COLOURS

Let’s admit it,  these are great colours for spring and summer! Love pastel colours but don’t want to be too girly? AKA – pretty, delicate yet powerful.

Try mixing pieces that are loose with an element of boyishness. Color-blocking is a really great way of standing out. Whether lilac, pink, lemon or baby blue it’s in vogue when worn together in the weirdest combos possible.

Céline pulled out the perfect lemon, lilac, purple and beige combo, really impressive colour matching. Emporio Armani also opted pastel colours in many of its SS18 runway looks.

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Pastel colour looks by Céline and Emporio Armani

 

No7 CHECK PRINT

If this Fashion Month has taught us something, it’s that plaids and tartans are not only for the colder months, and I strongly advice you not to put them away with your winter clothes. Designers have proved us that checked clothes and accessories are good for spring.

The Fendi model was dressed in a nude check print open shoulder dress, styled with pecan brown check print sock boots. Alexander McQueen rocked a black, red, white plated look and black boots.

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Fendi and Alexander McQueen check print looks

Why you should slip on a Spacemask

I don’t know about you, but when I see a product over and over again, I have to try it. Spacemaks is yet another brand I’ve been seeing all over my Instagram feed recently.

I love a good face mask, sometimes I wonder if I use too many. Is that possible? Anyway, I won’t say anymore because, this isn’t anything like the others I’ve tried.

What are spacemaks?
They are disposable, self-heating eye masks infused with iron powder and essence of jasmine. Each eye mask is designed to “transport you to another dimension whilst relieving tiredness, eye strain and many other tensions” for approximately 15 minutes.

What makes Spacemasks so amazing?
The fact that they are great for everyone and very convenient to use. I mean, can’t fall asleep? Spacemask. Had a long day at work? Spacemask. Studying hard for exams? Spacemask. Travelling long distance? Spacemask.

The experience…
So…when I put the eye mask on, I sat in bed, got comfy and opened up the mask. I must admit that at first, I wasn’t impressed, but after 3 minutes I started feeling the warm sensation.

I felt relaxed and calm during the duration of my interstellar relaxation experience with the spacemask however, they say the duration is 15 minutes, but at that point I couldn’t take it off yet. The mask was still slightly warm so I continued to use it for a little longer until it cooled down completely.

spacem 

P.S. I wouldn’t recommend trying this product if you don’t like heat on your face, the mask gets really warm at some point and if you don’t like the warm sensation it’s not worth it.